Positive press drives sales at bespoke Morris Adjmi Brooklyn condo; introduces young developer team
Geto & de Milly led the successful media effort to launch and drive sales at architect Morris Adjmi’s 465 Pacific Street, a 30-unit luxury condominium building in Boerum Hill, Brooklyn. The campaign succeeded in elevating the profile of accomplished young developers Avery Hall Investments, while spotlighting the contextual-modern design of Adjmi’s first multi-unit condo project in the borough.
Our firm positioned the building at the vanguard of the bespoke new architecture attracting buyers from Manhattan and beyond. Coverage of the project included a planned pre-launch feature in the Commercial Observer highlighting the firm’s focus on Brownstone Brooklyn. This set the stage for a New York Times profile of the project, followed by a launch-day “Development du Jour” piece in Curbed debuting a full suite of renderings. We worked to ensure the project was named one of NYC’s “buzziest buildings” in The New York Post and singled out by the New York Daily News as an anchor of the “new” Pacific Street. Positive stories noted sales velocity and marked the project’s topping out.
Geto & de Milly’s pursuit of architectural coverage resulted in design press including an Adjmi feature in Architect’s Newspaper. Following many positive pieces, we arranged a coveted New York Times “30-Minute Interview” for a principal of the developer team, and generated a New York Times Sunday Real Estate cover story on trends for high-end materials and finishes. Extolled in the press, 465 Pacific was 90% in contract in three months, and its developers lauded for their thoughtful, design-forward approach.